“We are pleased to have great choice of quality recent produces made out there to our customers in addition to our already big selection of product distributions. We strongly consider that this Alliance will provide our clients with constant and affordable prices of recent produces with out sacrificing quality,” Chew stated in a statement. Reliance Retail has appointed former Indian cricket captain Mahendra Singh Dhoni because the model ambassador of JioMart, its e-commerce platform. The company will launch its JioUtsav marketing campaign on October 8, that includes Dhoni in a 45-second movie celebrating the festive season in India. JioMart goals to help the digital retail revolution in India and plans to focus on its cross-category strategy, offering merchandise across segments.
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