ICANN interim CEO Sally Costerton will today release an album of rap music, in an effort to attract more young people to the ICANN community.
Costerton told DI today that it’s become obvious in recent years that ICANN’s community is aging rapidly, and that attracting new, younger talent is vital to ensuring the Org’s longevity.
“Going to ICANN meetings used to be like walking into Rick’s Café, mingling with an international crowd of beautiful young rebels and dashing political hunks,” she said. “Now, it looks more like the Mos Eisley cantina.”
The solution is to modernize ICANN to embrace popular culture, making it more appealing to younger participants, he said.
“Rap is a new form of music from the streets of America, where performers speak over the music,” Costerton, who is releasing 13 all-new tracks and covers under the stage name “Lil Sally C”, explained. “They speak over the music.”
“We’re hoping that with this drop of dope joints, we can draw in the Gen Z chads and thots that we so desperately need,” she said. “We can explain boring ICANN policy concepts in a way that kids can relate to.”
For example, C said, rather than explaining the complex acronym “EBERO”, ICANN could simply direct a newcomer to stream the track “Baby Got Emergency Back-End Registry Operator”.
She expects other tracks, such as “Straight Outta Marina Del Rey”, “I Got 99 Problems (But Adhering To Our Bylaws Commitments To Openness And Transparency Ain’t One)”, and “My Name Is [redacted due to GDPR]”, to become popular singles.
Other tracks on the album include a cover of “Sucker For Pain”, which features guest vocals by DJ Jazzy John Jeffrey.
C lists her influences as Cardi B, NWA, A2M, and Vanilla Ice, but insists her sound is unique and “on fleek af”.
Fellow long-term community members and directors agree.
“She da OG Senior Advisor to President and SVP, Global Stakeholder Engagement & Interim President and CEO,” said board chair Tripti Sinha. “Fo’ shizzle!”
But the release has not been without controversy. C defended her decision to use the n-word 38 times on the album, explaining she’s “keepin’ it real.”
“There’s an apostrophe instead of the letter G in keepin’,” she said.
Lil Sally C’s album, entitled “Drop Da C-Bomb!”, is available to download today, April 1, via Napster and Yahoo! Music.