Google Registry has landed itself possibly the highest-profile anchor tenant of the new gTLD program to date — the United Nations.
Various UN organizations have picked up about 20 premium .day domains and launched redirects to promote the corresponding UN-recognized issue-awareness days that occur throughout the year.
For example UNAIDS has registered aids. day to raise awareness of the disease on December 1, World AIDS Day, UN WOMEN has registered women. day for International Women’s Day on March 8, and UNICEF has registered children. day for November 20, World Children’s day.
(If you’re wondering: International Men’s Day is not an UN-recognized event. The domain mens.day, which doesn’t resolve for me, was registered last month, apparently to somebody in Germany where, ironically, it is not observed .)
The UN domains all seem to redirect to pages on existing UN sites on other TLDs, rather than having bespoke web sites.
Google launched .day in late 2021 and has sold about 14,000 domains so far. It maintains a calendar of the various days and corresponding .day names at new.day, which also serves as a lead generator.