Looking to market your business with stickers but not sure where to start? Custom printed stickers can be a great way to get your company’s name and logo out there. But with so many custom sticker materials available, it can be tough to decide which one is right for you. This comprehensive guide will help you choose the best sticker material for your needs and budget. Read on to learn more!
1. Consider the environment in which the sticker will be placed
When choosing a sticker material, you should consider the environment in which it will be placed. Certain materials are better suited to outdoor use, while others – such as paper stickers – may not stand up to harsh weather conditions. Think about whether your sticker will need to remain in place for a long time, or if you’ll want to switch it up often.
2. Decide on the purpose of the sticker
Do you need a sticker to promote your business, or do you want a more decorative look? Knowing what you’ll be using your personalized stickers for will help narrow down your choices. Different materials are better suited for different purposes, so be sure to take this into account. If you are stuck for inspiration, head over to Unsplash for some amazing product labelling ideas.
3. Choose a material that is durable
Durability is key when it comes to sticker materials, as you want your sticker to last for as long as possible. Vinyl stickers are a great option for outdoor use, while paper stickers are better suited for indoor applications. Consider how long you’ll need the sticker to last and choose the material accordingly.
4. Think about the overall look of the sticker
Of course, the look of your stickers matters. And the material you choose can have an impact on the appearance of your products. For example, clear vinyl stickers can create a high-end no-label look, whereas glitter stickers can add a touch of luxury to your design. Be sure to pick a design that is eye-catching and attractive, as this will make people more likely to take notice.
5. Make sure the adhesive is strong enough to stay in place
Make sure the adhesive on your stickers is strong enough to stay put for as long as needed. Vinyl stickers are known for their medium-tack adhesive, which means that they stick to most surfaces, but can also be removed without damaging the said surface
6. Consider how easy it is to remove the sticker if needed
Speaking of removing your stickers; consider how easy it will be to take the sticker off when you’re choosing a material, as some materials may be more difficult to remove than others. Vinyl stickers are often the easiest to take off, while high-tack stickers can be more difficult because of their super strong adhesive.
By considering all these factors, you’ll be sure to find the perfect sticker material for your needs. With a little research and some creativity, you can create custom stickers that will help spread your brand message and make a lasting impression. Are you ready to print your own stickers?
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